MED SPA

Less inspiration.
More real-time data
with AI insight.

Nine owners, matched by size and stage. The same nine numbers, defined the same way. A quarterly table, and the group’s data live in Claude or ChatGPT in between.

No upsell. Ever.

From application to exit.

Trust is built into every step, including the last one.

  1. 1

    Apply

    Disclose your locations, planned locations and service lines.

  2. 2

    Match

    We place you in a group with no competing markets. Founders check every conflict.

  3. 3

    Sign

    Mutual NDA and membership agreement, before anything is shared.

  4. 4

    Connect

    Shared IQ goes into your team’s Claude or ChatGPT. Your team is covered by your NDA.

  5. 5

    Share

    Core 9 live, discussions confidential. Nothing raw leaves the group.

  6. 6

    Leave

    Access ends on day one. Data purged within [30] days, certificate sent.

Two rooms, matched by stage.

Groups form inside a stage, so every comparison is like for like. Every member’s primary location does $1M+ a year.

One location, opening the second

The graduation cohort

  • A strong single site, often still on the floor yourself
  • Next move is location two, or a management layer
  • Biggest fear: losing what works by stretching too thin
“Show me what breaks before I break it.”

Two to ten locations

The scaling cohort

  • Running multiple sites and managing managers
  • Needs consistency, hiring at scale and sharp numbers
  • Biggest fear: one location quietly losing money while the total looks fine
“Show me which location is lying to me.”

Not yet is a complete sentence. Pre-revenue or newly open? Come back when the comparisons will help. Running a PE-backed platform? You have internal benchmarks already. Talk to us about sponsorship.

The Core 9.

Nine numbers every member reports, defined the same way for everyone. Together they explain almost any result.

1

Revenue per provider hour

Service revenue ÷ scheduled provider hours

The heartbeat: pricing, menu, speed and schedule fill in one number.

2

Provider utilization

Booked hours ÷ available hours

Tells you whether you need more providers or more patients.

3

Average ticket

Service revenue ÷ completed visits

Packaging, treatment plans and upgrades, measured.

4

Consult conversion

Consults that book treatment ÷ consults held

Where demand turns into revenue, or doesn’t.

5

Rebooking rate

Patients who book the next visit before leaving

The leading indicator for next quarter.

6

12-month retention

Patients from a year ago who returned

Whether patients stay, or you keep paying to replace them.

7

Membership and churn

Active members, recurring revenue, cancellations

The steadiest income in the business.

8

Patient acquisition cost

Marketing spend ÷ new patients

What growth actually costs you.

9

EBITDA margin

EBITDA ÷ revenue

What’s left after everything. The number that pays you.

Beyond the Core 9, groups can compare a wider library as their data allows: revenue mix, gross margin by service line, no-show rate, lead-to-booking conversion, staff turnover and more. Each group picks its focus metrics for the quarter.

Never shared: current or future prices, planned price changes, individual wages, or anything that identifies a patient. Benchmarks are historical, which keeps the room safe under antitrust law and HIPAA.

The group’s numbers, live in Claude or ChatGPT.

Groups run on NEON Shared IQ. It connects to each member’s team Claude or ChatGPT account, whichever you already use, so you can see the group’s data between meetings, without spreadsheets or yet another dashboard login.

Your systems

Your EMR connects through an open API. No API? Upload our template.

NEON normalizes

Every member’s data is mapped to the same definitions, whatever system it came from.

Shared IQ

One secure connection holds the group’s normalized data and applies the permissions.

Your team’s AI

Claude or ChatGPT

Ask questions in plain English. Get answers from the group’s real numbers.

Ask it like you’d ask the table.

  • What are the top-third members on revenue per provider hour doing differently?
  • Show our consult conversion by provider against the group median.
  • If we raise utilization to the group’s top third, what does that do to revenue?
  • What changed for members whose retention improved last quarter?

How does our rebooking rate compare with the group this quarter?

You rebooked 41% of patients before they left. That’s below the group median of 52%. The top third of the group runs 61% or better.

Rebooking rateQ3Q2
You41%39%
Group median52%50%
Top third61%+58%+

The three top-third members all book the next visit in the treatment room, not at the front desk.

Example only. Not real member data.

Who sees what.

Your own dataFully visible to your team, by name
Other membersAnonymous by default. Named only if the group agrees in writing.
Outside the groupNever raw data. Only de-identified aggregates of 5+ businesses.
PatientsNo patient-identifiable data, ever
CompetitorsNever in your group, so never in your data
Former membersAccess revoked on exit. Data purged within [30] days.

Always on

Live numbers in Claude or ChatGPT. Refresh speed depends on your system’s API; uploads update when submitted.

Monthly

A group snapshot and one question worth digging into.

Quarterly

The meeting. It opens with the number drop. See Group 1’s agenda.

Shared IQ MCP provided by NEON, a NeonData Company.

80%

of med spas are single-location. Most have nobody to compare numbers with.

Out of 11,000+ U.S. med spas, 16.5% run two to ten locations. The industry report shows you the landscape. Your group shows you where you stand in it.

Source: American Med Spa Association, State of the Industry Report.

Wanted: owners who’d rather know than guess.

Pioneers
First in your market to try the thing, and happy to report back.
Good communicators
You say what’s working out loud, and what isn’t.
Community builders
You give before you take, and show up prepared.
Allergic to BS
You’d rather hear the truth than feel good.

Not wanted

  • LurkersEveryone shares numbers. That’s the price of the chair.
  • PitchersSelling to the room gets you walked out of it.
  • GurusDuh, obviously.

Two ways in. Same seat.

Founding rates for Group 1. Your competitors will never be at your table. What’s said here is under NDA. And if you leave, your data leaves with you.

Monthly

$575/mo

12-month commitment, billed monthly. For owners who like their cash flow smooth.

Save my seat

Pay the year upfront

$6,900/yr

One payment. Same total as monthly, so nobody gets a better seat. You do get something extra:

Chris CastelloHillary Mitchell

A private hour with Chris and Hillary.Bring your numbers and your hardest question. Two founders who run the business you run.

Pay upfront, get the hour
Every quarterly meeting included. Travel and hotel are yours. Shared IQ access for your team included. When Group 1 fills, the founding rate is gone.

Questions owners ask.

Didn’t see yours? Ask a founder.

Will a competitor see my numbers?

No. No two members of a group serve the same patient market, everyone signs a mutual NDA before anything is shared, and other members see you anonymously unless the group agrees otherwise in writing.

What do I have to share?

The Core 9, every quarter, defined the same way as everyone else. Never prices, planned price changes, individual wages or anything that identifies a patient.

My EMR won’t cooperate.

If your EMR has an open API for integration partners, NEON connects to it. If it doesn’t, you upload our template and your numbers update when you submit it.

I can’t leave the floor.

The table meets quarterly: an evening, a full day and a morning. Everything else lives in your team’s Claude or ChatGPT, so you can check the group’s numbers between patients.

Will these people be like me?

Groups are matched by size and stage, and every member’s primary location does $1M+ a year. The founders build each group by hand.

Do I need Claude or ChatGPT?

Yes, one or the other. Shared IQ connects to your team’s Claude or ChatGPT account, whichever you already use. Use a business or team plan that doesn’t train on your content. Your team members with access are covered by your NDA.

What happens when Group 1 fills?

The founding rate is gone. Group 2 forms next, at standard rates we’ll publish here before it opens, and there’s a waitlist.

Can Canadian owners join?

Later. Licensing and regulation differ by province, so we’re building a dedicated Canadian group rather than blending you into a U.S. table.

Peer pressure,
finally useful.

Talk to a founder first. No pitch, no pressure.